Episode 4 (Greta Blash) – Creating Group Memory with Models


Modeling is a very important activity for any product development team – yet this important work is often overlooked. Even the teams who embrace modeling don’t always understand how best to leverage its value, choose which models are appropriate, or pair models for obtaining the greatest impacts. Join me as I have the opportunity to interview Greta Blash – a longtime community contributor in the project/program management space – as we discuss using models to create group memory.

Greta shares with us how product development teams are changing up how they use modeling or should be. Where once models were the itemized deliverable requiring much rigor, formality, and adherence to modeling language syntax – today adaptive approaches to delivery are using models as the “means to the ends”. Come listen in as Greta shares with us how she uses modeling to facilitate group discussions, set scope, elicit requirements, validate understanding for what the product team will build and of course to create group memory.

About our guest:

Greta Blash has extensive experience as an executive and consulting IT professional, both domestically and internationally. Her areas of experience include program management, project management, agile/adaptive development, business analysis, customer relationship management, and business intelligence.  She believes in using a blended approach for successful project results incorporating multiple approaches, competencies and techniques.

In addition to her PMP certification, she also holds program management (PgMP), agile (PMI-ACP) and business analysis (PMI-PBA) certifications from Project Management Institute (PMI).

Greta has taught project and program management, business analysis, and agile foundation and certification courses worldwide for the last ten years. She has published numerous articles and blogs on these topics, and has served as a global team participant in the creation of “What’s New in PMBOK® 6th Edition – An In-Depth Comparison.”

She is a frequent presenter at various PMI and IIBA chapter events and conferences at the local, regional and global levels.  Greta has contributed as a Subject Matter Expert reviewer for The PMI Guide to Business Analysis, PMI’s Benefits Realization Management: A Practice Guide, and reviewer for A Guide to the Project Management Body of Knowledge (PMBOK® Guide) – Sixth Edition, the Standard for Program Management Fourth Edition, and PMI’s Practice Standard for Scheduling – Third Edition.

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