Who we are

BA Academy, Inc. is a professional services and training company providing products and services that are focused on helping organizations and individuals apply better business analysis practices and skills to projects and programs.

Originally formed as Paton Consulting Services, Inc. in 2009, the organization has celebrated ten years in business.

What we do

Our specialty is Any Time – Any Where Learning – providing digital training experiences for individuals and organizations using a flexible, easy to use delivery platform. Take advantage of the advancement in digital technologies and train your teams at a time that makes sense for you!

Gone are the days of needing to request time out of the office, budgeting for travel expenses, and committing to a set week to train. With Any Time – Any Where Learning you decide the schedule. Find courses that are one-hour or multi-day.


To help businesses and individual practitioners improve program and project performance through the application of effective business analysis practices and skills.

These improvements are attained through training, coaching, and sharing proven best practice business analysis approaches and techniques with customers who desire higher value from their existing business analysis processes.

“Your time is valuable and your training budget is limited – so choose a training provider that brings both experience and passion to the classroom.”

Laura Paton


Founder and CEO

Laura Paton is Founder and CEO of BA Academy, Inc. She has acquired over 30 years of project management and business analysis experience across numerous industries. Her passion is helping organizations and individuals gain a better appreciation and understanding of business analysis. She enjoys lending support to mature and improve business analysis skills and practices.

Laura has been an instrumental contributor to the business analysis profession and in the development of international standards where she has served in the following capacity:

Project Management Institute (PMI®)

  • Chair and Author – The PMI Guide to Business Analysis (Includes the Standard for Business Analysis) (2018)
  • Chair and Lead Author – Business Analysis for Practitioners: A Practice Guide (2015)
  • Subject Matter Expert Reviewer – A Guide to the Project Management Body of Knowledge (PMBOK® Guide) – Sixth Edition (2019)
  • Subject Matter Expert Reviewer – Agile Practice Guide Subject Matter Expert Reviewer (2017)

International Institute of Business Analysis™ (IIBA®)

  • Project Manager – A Guide to the Business Analysis Body of Knowledge (BABOK® Guide), version 2
  • Chair and Core Team Author – BABOK® Guide, version 3
  • Product Manager Consultant (2018-2019)
  • Head of New Product Development (2011 – 2014)
  • Vice President of Professional Development RTP Chapter (2010-2011)

Laura holds a Bachelor of Science degree in Management Information Systems from the University of South Florida, and a M.B.A. from the University of Tampa.

Her certifications include:

  • Project Management Professional (PMP®),
  • PMI Professional in Business Analysis (PMI-PBA®),
  • Certified Business Analysis Professional (CBAP®),
  • IIBA Agile Analysis Certification (IIBA-AAC®)
  • Certified Scrum Master (CSM)

Who you choose to train with matters! Train with an experienced leader. Laura Paton is a contributing author on some of the most recognized business analysis standards in use across the globe today.

Join in on monthly collaboration calls.

You may be training digitally…but you are not training alone. Laura will host monthly calls to take your questions and help you with any challenges you may be having with course materials. Sessions are held in a group forum so students can collaborate and learn from each other.

Come collaborate with us.

Interested in joining our next call? Interested in 1:1 coaching? Inquire here.